February 2010 Archives

Will today's teens always be texting fiends? New research indicates that teen texting habits may be a symptom of the times and not the generation itself. 

As a recent Pew Research Group study describes, "[Today's teens] are history's first 'always-connected' generation. Steeped in digital technology and social media, they treat their multi-tasking hand-held gadgets almost like a body part." These authors further note that "it's not just their gadgets -- it's the way they've fused their social lives into them." It has long been apparent that teens seem to have a special affinity for making use of the now ubiquitous and widely-accepted form of communication known as "text messaging" (SMS). However, will the frenetic pace with which teens and young adults fire off these acronym-laced messages persist into adulthood? 

Researchers in Norway recently published a study addressing this very question. Specifically, they examined whether text messaging is a "life phase" phenomenon (something that is adopted and used by a group only during a specific portion of their lives), or a "cohort" phenomenon (something adopted by a group who then carries it with them as they mature). 

After surveying teenagers and adults alike, the researchers found that, indeed, the greatest use of texting was among those in their late teens/early 20s, especially around age 19 to 21. However, the study also revealed that frequency of texting decreases as teens mature and move into adulthood. 

These findings support the notion that, while texting may serve as a central medium of social communication among adolescents, it becomes less of a "driving force" with increased age. Why might this be case? One explanation offered by the researchers is that "texting gives teens direct access to peers in a period of life when they are developing their social self and establishing their personal identity." More specifically, the researchers suggest that "there is urgency to text and to respond to texts among teens as they work out their social status among peers...they are engaged in the establishment of a social sphere outside the homes of their parents and in their nascent romantic adventures." In contrast, those in their mid-20s and beyond use text messaging for more practical endeavors (such as conveying important information), and may even find sending and responding to text messages burdensome. Thus, as individuals move into later phases of their lives, they may change not only the frequency but also their style of texting. That is, there may be a shift in usage from "texting-as-socializing" to a means of accomplishing practical tasks (e.g., reminding one's forgetful spouse to pick up the kids from school). 

While mobile service providers hoping to see sustained increases in text messaging across time and age might grumble at these findings, perhaps concerned parents can take solace in the notion that their "antisocial" teenage children will eventually return to more traditional forms of interpersonal interaction.

-- Eden Epstein, PhD. and Nick Mattos

People are people, whether online or off. However, with the advent of smart phones, the line defining the two states has never been more blurry.

As per January analytics of released by Flurry, social networking apps were used most frequently by iPhone and Android users - about 20 times per month at average. News applications came in at a distant second, at almost half the usage of social media. Games were even farther behind, at about a quarter of the social media usage. Overall, the frequency of which we use entertainment, games, and lifestyle apps - in sum! - doesn't rival the usage of social media applications on smart phones.

Mashable phrases it perfectly: "These findings... confirm that social media has become integrated into our lives, so much so that we're using our smartphones to stay connected while we're away from our computers. In fact, social media has become more entertaining than entertainment itself."

While we're not quite at the point of Singularity, the stunning fact that can be extrapolated from this data is that there no longer exists a clear distinction between being "connected" and "disconnected." Social media must be aligned with human nature - if it wasn't, it wouldn't be the smashing success that the data indicates.


eden.jpgWe are very pleased to introduce you to the newest Psychster - Eden Epstein, PhD! 

An alumna of the University of California, Irvine, Eden previously utilized her PhD. in health and social sciences before making the move to social psychology. However, don't call her Dr. Epstein - "That's my dad!" she says. "I mean, I'm proud, but I don't need everyone to know. I'm just Eden!"

A Portland resident, Eden enjoys hiking, concerts, and that most Pacific Northwestern of gastronomic delights - coffee. "I'm learning to make my own lattes, and I haven't quite figured out how to get it. There's a really big distinction between froth and foam! My goal of learning how to make lattes is conflicting with my goal of cutting out caffeine!" Even with the discomfort of caffeine withdrawal, this PhD psychologist stays tough. "Pain is inevitable," Eden explains. "Suffering is not."

Eden will be working extensively on usability testing, our numerous academic studies, and behind-the-scenes work for YouJustGetMe. The Psychster offices in Portland and Seattle are very happy to have her on board!