Social Media: "More Entertaining than Entertainment Itself" for Mobile Phone Users

People are people, whether online or off. However, with the advent of smart phones, the line defining the two states has never been more blurry.

As per January analytics of released by Flurry, social networking apps were used most frequently by iPhone and Android users - about 20 times per month at average. News applications came in at a distant second, at almost half the usage of social media. Games were even farther behind, at about a quarter of the social media usage. Overall, the frequency of which we use entertainment, games, and lifestyle apps - in sum! - doesn't rival the usage of social media applications on smart phones.

Mashable phrases it perfectly: "These findings... confirm that social media has become integrated into our lives, so much so that we're using our smartphones to stay connected while we're away from our computers. In fact, social media has become more entertaining than entertainment itself."

While we're not quite at the point of Singularity, the stunning fact that can be extrapolated from this data is that there no longer exists a clear distinction between being "connected" and "disconnected." Social media must be aligned with human nature - if it wasn't, it wouldn't be the smashing success that the data indicates.