Psychster is back in the news - this time, for our recently-published white paper on social media advertising types.
The study, co-authored with AllRecipes, looks at seven different types of social media advertising and gauges their efficacy. Some of the findings from our study currently highlighted on Mashable, MediaPost, MarketingPilgrim, iMedia Connection, Econsultancy, Bluhalo, Inc. and numerous other online publications:
- Sponsored content provides the most user interaction and is the least likely to be perceived as advertising; however, it also triggered the lowest level of purchase intent and the fewest viral recommendations.
- Corporate profiles are effective, but become more effective when users can become a fan of the profile and add a logo to their own page.
- Regardless of format, the most effective advertisements are those most relevant to the content on the publisher's website (i.e. a soup advertisement on a cooking website).
- Of the seven advertising types, banner ads and newsletter links are the most successful at encouraging purchase intent.
Find out for yourself what the news is about - read our latest white paper and see why Psychster is a pioneer in exploring the psychology of social media!
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