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Psychster Inc., the company behind YouJustGetMe, is looking to better understand how different types of people use Facebook. Think of it this way: YouJustGetMe reveals what kind of personality you have. Now Psychster Inc. wants to figure out what kind of Facebook user you are using the same scientific method. Find out more about yourself and your online habits - take a fun survey about what you do on Facebook, and get entered to win a $100 gift certificate to Amazon.com!

Entry is easy - just go to http://www.surveymonkey.com/s/DTNKBLG and spend ten minutes taking the survey. Then, you're done! Get on it, as the survey closes on September 30. 

If you enter your YJGM username or email, we'll even tell you what sort of Facebook user you are once we're done analyzing the data. We'll be announcing the winner of the Amazon.com gift certificate at the beginning of October, just in case it's one of your friends who still owes you a birthday present. Oh, and for those who enjoy reading sweepstakes rules in all of their legalese glory, go to http://psychsterdata.com/sweepstakes/YJGMAmazon and bask.

What are you waiting for? Head over to http://www.surveymonkey.com/s/DTNKBLG and complete our Facebook survey - and get one step closer to understanding how you use Facebook and possibly winning 100 bucks for Amazon.com!

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With no further wait or ado, YouJustGetMe presents the the winner of the Monoliths Featured User contest! The guessing queen this time around: the charming Melly Monday of Los Angeles, CA! She'll be receiving a Monoliths/YJGM gift pack, including a personalized YJGM mug!
Young Melly's got a sweet tooth - her favorite foods are desserts. However, don't take that to mean you can mess with this young lady. Her proudest memory? "Insulting and intimidating some people who said things about my friends. Especially the one that made my friend cry. I'm shy, but I can be very aggressive." Yikes! Please be sure to guess Melly nicely.
A hilarious anecdote: I (Nick of YouJustGetMe) logged in one day to see how the contest was going, and saw that someone had made an astonishing 83% accuracy guess. "Whoa!" I exclaimed, "This person must have a PhD in this or something!" It ends up that I had 100% accuracy to my guess - it was Dr. David Evans, the Psychster behind YouJustGetMe. Great try, Dave, but no Monoliths CD for you - and you've already got a YJGM mug, don't you?

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Have you guessed the personality of our current featured user, Monoliths? Get on it! Monoliths is winning fans worldwide for making smart, danceable tracks in the vein of the Postal Service and Ratatat. We like Monoliths so much that we wanted everyone to hear them - so, YouJustGetMe is very pleased to debut the brand-new track "Ephemera" for the world!

That get you inspired to enter the contest? We thought so. To enter, check out YouJustGetMe.com/Monoliths and read the hints about the musician's personality. Then, click "Guess Monoliths now!" and see how well his profile conveyed his actual personality. Be sure to register - that's how you'll save your guess and be entered in the contest! 

The winner will receive a Monoliths prize pack - including the rare B-sides compilation Epaulet - and a personalized YouJustGetMe mug!

Hurry up and download "Ephemera," then enter - the contest has been extended to close at 11:59 PM Pacific Time on Sunday, 13 June. In the interim Become a fan of Monoliths on Facebook - it'll probably help you to just get Monoliths a little better, and maybe get some prizes out of it, too!
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Want to know how other people perceive you? Get out of your head, and think abstractly!

Almost 30% of YouJustGetMe users consider themselves Soul Seekers - people who want a clearer idea of their own personalities. Another 10% list their primary reason for being on the site as getting guessed by other people! Put another way, a huge amount of you are here because you want to know how other people are seeing you. Well, you're in luck, because a very recent new study explains exactly how to figure out how other people perceive you!

The awesomely-titled study How To Seem Telepathic: Enabling Mind-Reading by Matching Construal by Nicholas Epley and Tal Eyal of Ben-Gurion University in Israel gives an amazing account of one experiment that shows two different strategies for changing perspective. Participants in the study tried to judge their level of attractiveness to another person. The researchers split their participants into two groups: one adopted the standard tactic of putting themselves in the other person's shoes, while the other group was asked to imagine they would be rated by the other person in several months' time.

The first group - those who tried to put themselves in the other person's shoes - scored terribly in regards to accuracy. In fact, they did so poorly that there was no association between how they thought others would rate them and how they actually did rate them. They scored even worse than randomly guessing! However, the participants that thought about their future selves were significantly more accurate in guessing. They weren't spot-on, only slightly better than random guessing, but dramatically better than the first group.

Why did thinking about themselves in the future result in the second group guessing the responses so much more accurately? The researchers posit that thinking abstractly was the key to guessing the responses of others. Phrased another way, by getting out of the precise and detailed thinking about ourselves we usually do, we can better understand the way that other people think of us - and see ourselves as viewed by others.

"This experiment suggests that the fine-grained, low-level way we tend to think of ourselves hinders us from understanding how others view us," Jeremy Dean of the World of Psychology blog lucidly explains. "You would think we would be able to judge how attractive we are to others -- after all, we've all got access to mirrors -- but in reality we find it difficult. In some ways we are blinded by how much we know."

So, if you want to forsee how people will perceive you, get abstract. Think of it this way: we perceive the Earth as being a place of huge topographical differences, full of mountains and valleys, deep ocean rifts and hills. However, if it were shrunk down to the size of a billiard ball, it would actually be smoother than a billiard ball. In order to get an accurate idea of the topographic reality of the Earth, we have to get very far away - and get abstract. Your personality is exactly the same way: to get a clear idea of it, you have to get yourself outside of your normal microscopic view. 
2009-07-09 17.26.33.jpgA few weeks ago, we put out an open call for up-and-coming bands to submit their projects to YouJustGetMe to be considered for a place as a YJGM Featured User. We've gotten some fascinating responses - some amazing, and some quite breathakingly, um, not amazing. However, one act in particular stood head and shoulders above the best, and we're proud to feature them before the inevitable media blitz stars. YouJustGetMe is proud to introduce you to your new favorite band: UK/Portland act Monoliths!

A project of Soft Tags multi-insturmentalist Tim Yates, Monoliths evokes the electro-folk tenderness of the Postal Service and the party-ready beats of Ratatat. It's vast, psychedelic, hopeful, and international - Monolith's work has been recorded and performed in such far-flung locales as Iceland, San Francisco, and Portland. Soon, it'll be playing on your radio too!

Entering the contest is fun, fast, and easy. First, go check out YouJustGetMe.com/Monoliths and read the hints Mr. Yates left about his personality. Then, click "Guess Monoliths now!" and see how well his profile conveyed his actual personality. Be sure to register - that's how you'll save your guess and be entered in the contest! 

The winner will receive a Monoliths prize pack - including the rare B-sides compilation Epaulet - and a personalized YouJustGetMe mug!

Hurry up and enter - the contest closes at 11:59 PM Pacific Time on Sunday, 6 June. In the interim Become a fan of Monoliths on Facebook - it'll probably help you to just get Monoliths a little better - and maybe get some prizes out of it, too!
a_winner_is_you_1024.jpgWho just got Mike Hires? We announce the winner - and tell you his strategy for being a stellar guesser.

Congratulations to Aaron Harty of New Mexico for having an amazing 0.89 guessing score for Mike Hires! Aaron will be receiving a personalized YJGM mug, a copy of Neuromancer by by William Gibson, and a copy of the Flaming Lips album Yoshimi Battles the Pink Robots

Honorable mention goes to Jake Riddle of Point Pleasant, West Virginia, who had a fantastic score of 0.84!

How'd each of them get such good scores? Guessing and re-guessing. I'm not going to even tell you how many times Aaron guessed Mike - however, it suffices to say that Mike may need more hobbies. We here at YJGM strongly encourage guessing and re-guessing as often as possible, as it helps everyone:

  • You get to increase your high score for contests.
  • Other users get more activity on their pages and get a clearer idea of how their personalities get conveyed.
  • We get more data about how people's reasoning process works, and how people extrapolate impressions of people's personalities from online profiles.
So, guess, guess again, and guess some more! It helps everyone - and you might even get as fantastically accurate as Aaron Harty
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Do other people perceive your experience the way you perceive it? A new study indicates that, for new dads, many in the medical community have not.

Postpartum depression is a real disorder that affects 5% to 25% of women after giving birth. Celebrity dissidents aside, the medical establishment has long associated the episodes of sadness, fatigue, insomnia, appetite changes, reduced libido, crying episodes, anxiety, and irritability that can follow a birth with postpartum depression. However, almost all popular consideration of postpartum depression has focused on women, and relatively few scholarly studies have focused on men's experience of the post-natal experience.

Dr. James F. Paulson and Sharnail D. Bazemore  of the Department of Pediatrics at Eastern Virginia Medical School assembled studies that talked about postpartum depression in men. Their meta-analysis of the literature included articles spanning from 1980 to 2009 - data which spanned 43 studies and over 28,000 participants. What Paulson and Bazemore discerned: as many as 25 percent of new dads had depression in the three to six months after childbirth. 

Why haven't the experiences of fathers been more present in discussions of postpartum depression? Another factor is societal: many men simply don't talk about depression or its effects, and seldom consult health professionals who can diagnose the disorder. Phrased differently, these men are not having their experience accurately perceived by medical science. 

Another effect that Paulson and Bazemore observed was that the incidence of postpartum depression was significantly higher in the United States than other developed countries abroad - 14 percent for the States, and 8 percent elsewhere. What factors contribute to men in the US suffering so much more acutely? Paulson theorizes that the U.S. has comparatively stricter family-leave policies in the workplace than in some European countries. Other hypotheses center around differing roles and expectations for mothers and fathers in different countries; perhaps American men's experience of fatherhood contributes more to a sense of ennui than men abroad.

What can you extrapolate from this study, other than to be nice to new dads? One thing is to appreciate that the academic literature is a dynamic, living thing - and that new information can be drawn from studies, even if conducted twenty or thirty years ago. 

Another thing to consider is the disconnect between perceived experience and actual experience. This disconnect is exactly what YouJustGetMe seeks to tease out and explore - and your participation, by guessing other people, is what enables us to do that. So, don't be blue, and go see how well you just get some of our users!
1397752-medium.jpg"All the lonely people - where do they all come from?" An Australian study can't answer where they come from, but does know where the lonely go: the Internet.

Luigi Bonetti, Dr. Mary Anne Campbell, and Dr. Linda Gillmore of the Queensland University of Technology in Australia set out to answer the modern equivalency of the chicken-and-egg question -- does the Internet make people more lonely, or do lonely people turn to the Internet for solace? The researchers discovered the answer: lonely people communicate online significantly more than non-lonely people do.

As phrased in the study, the youth aged 10 to 16 "who self-identified as lonely communicated online significantly more than those who self-reported being socially anxious. The former also indicated that they communicated online significantly more frequently about personal things, people in their everyday lives, intimate topics, and their present and past, in comparison to socially anxious and typically developing children and adolescents."

Why was this? As per the study, lonely youth "value the Internet as a communicative 'protected' environment in which they can better express their inner selves and find conversation more satisfying than they do offline." A comparison could be made between the Internet in this usage and the classroom theories of Maria Montessori, which posited that the creation of a small, self-controllable environment (or microcosm) contributed to students being able to, as Wikipedia phrases it, "produce... a small self-running children's world" to engender a sense of empowerment and self-actualization. A similar effect of self-actualization in the microcosmic environment is seen with lonely young people on the Internet - the study "indicated that [the lonely young people] communicated online more frequently so they did not feel as shy, were able to talk more comfortably, and dared to say more." 

One odd aspect of the study was the choice to establish a three-factored landscape of sorts: loneliness, social anxiety, and typical development. While the factors are certainly independent, the study seems to overlook their interdependence - the ways that social anxiety can contribute to loneliness, or that loneliness can be a factor in typical development. Indeed, it may be  a sort of existential loneliness, the hunger to connect with other people, that drives significant social development in youth and gives them the motivation to overcome their anxieties in order to form bonds with other people. The study also did not address whether the Internet, as a microcosm of the larger social world, enabled the socially-awkward and lonely teens to connect with other people more effectively in offline environments, or whether the youth began to rely primarily upon the online setting to connect with other people. 

For its flaws, the study by the Australian researchers provides a good preliminary answer to a question that underscores social media in all its forms. Perhaps the explosion in popularity of social media over the last decade has been in part to a sort of epidemic of loneliness. In response, social media sites like Facebook may have become more and more perfect microcosms for lonely people to safely connect with each other.
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A new study proposes an innovative use of Twitter: replacing traditional polling as a means of of gauging public opinion.

Twitter, for its popularity, is still a bit mysterious. Despite increasing dramatically in use and social cachet, most folks still don't understand the real purpose of the social network. However, a research team at Carnegie Mellon may have discovered one of those uses: yielding public opinion statistics of comparable accuracy to public opinion polls, at vastly less expense.

According to a new report out of Carnegie Mellon University's computer science department, sentiments expressed via the millions of daily tweets strongly correlate with well-established public opinion polls, such as the Index of Consumer Sentiment (ICS) and Gallup polls. Data extrapolated from Twitter was strikingly similar to the data gathered from the traditional polls on topics like Obama's job performance, the job market, and the economy were strikingly similar - between 72% and 79% correlation. That may not sound particularly correlated - however, bear in mind that the ICS and Gallup polls themselves are only about 7% more correlated (86%) to each other.

"With seven million or more messages being tweeted each day, this data stream potentially allows us to take the temperature of the population very quickly," assistant professor and research team head Noah Smith explained. "The results are noisy [or distorted by superfluous information], as are the results of polls. Opinion pollsters have learned to compensate for these distortions, while we're still trying to identify and understand the noise in our data. Given that, I'm excited that we get any signal at all from social media that correlates with the polls."

For all this excitement, don't cancel your Gallup account yet - there were several areas where the researchers discovered that Twitter-derived data didn't correlate particularly well with the polls. Twitter mentions of Obama did track comparably to polling during the runup to the 2008 presidential election; however, mentions of McCain also tracked upward at the same pace, which did not correlate to polling data. This may be due to the demographic skew of the site - "Democrats as early adopters, eh?" blog Fast Company quips. 

The data analysis methodology will require considerable tweaking before Twitter-derived readings of popular opinion would be as useful as poll-derived readings. "Improved natural language processing tools, as well as query-driven analysis and use of demographic and time stamp data... could increase the sophistication and reliability of microblog analysis," explains the study. However, the researchers are still very hopeful that Twitter posts could ultimately act as a "cheap, rapid means of gauging public opinion." Blog FastCompany asserts that this would be a means by which Twitter could monetize itself - a means that could perhaps outpace ad sales in monetization without changing the aesthetic of the site.

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A new study shines light on who's using Twitter, and what they're tweeting about - but most folks still can't figure out the purpose of the social network.

The Twitter Usage in America 2010 report, issued by Edison Research, details some eye-opening data on the awareness and usage of Twitter, along with information about who's using the site, how they're using it, and even a (rather premature) look at location-based social networking by users.

The poll reveals that the Twitterati are a small, but diverse and influential group. Only 7% of Americans use Twitter - coincidentally, the same percentage of Americans who believe that Elvis is still alive. That 7%, however, is a minority that the majority is quite aware of - 87% of Americans polled were aware of Twitter, up from 5% in 2008. To put that into context, the same poll also found that 88% of Americans are aware of Facebook, with 41% maintaining an active presence on the site.

One statistic uncovered by the study is of particular importance to marketers and sociologists alike: roughly 25% of Twitter users are African-American, compared to 12% of the American population at large! "If you follow the trending topics on Twitter on an average day, you'll see a lot of topics and themes that are very relevant to African Americans," explains Tom Webster, VP of strategy and marketing for Edison. "I also think there's a real conversational usage of Twitter for African-Americans that may be stronger than for other cohorts who are using the service."

Another important fact which we've discussed here on YJGM that the study reaffirmed had to do with the rise of telephones as a means of accessing social media. Statistics from Black Web indicate that 55% of Americans connect to the Internet wirelessly and, out of that 55%, 59% are Black/Non-Hispanic. "Black people and other minority groups are just generally more likely to access the Internet via some type of mobile device," muses writer Rahsheen of Black Web. "Taking that into consideration, Twitter is just about the most mobile-friendly social networking application out there." This is backed up by the Edison data: almost two-thirds of Twitter users tweet from their phones. Twitter also has SMS tweeting capabilities, which means that even folks who don't have computers can still participate on the site - a boon for communities that may not have computers or high-speed internet widely accessible.

Another factor in Twitter having such a large market share of African-American users has to do with age. Edison reports that Twitter is most frequently used by 25-to 34-year olds. "The median age for blacks or African Americans is about 31, while the median age for whites is about 40," Rahsheen mentions, citing data from the 2006 census. "This means that blacks are younger on average and also mostly fall directly in the middle of the group that has the most interest in Twitter."

For all these fascinating statistics, what is the real purpose of Twitter? Unfortunately, most folks just don't know. "Online social networking... is now a mainstream behavior in 
American society," the study posits. "While sites like Facebook and LinkedIn have well-defined use cases and benefits, Twitter has yet to establish a clear value proposition (even as a purely entertainment service) for a majority of the current users of social networking sites and services in the United States." This assertion is all the more striking, considering the relative diversity of the site in comparison to the demographics of the US at large. Could it be that Twitter has a clearer functionality to some groups than others? Alternately, is Twitter still emerging into its own functionality? Sound off in our comments!