Want to help us discover new dimensions of an old question? We here at YJGM are looking to understand more fully the factors in advertising that evoke desire in consumers for particular products. Help us to explore this question - take the YJGM Advertising Survey! It's very brief, but will help us immensely to see the personality and aesthetic factors behind consumer activity.
We'll share a few of the more fascinating findings here on the YJGM blog once the numbers get crunched.
While we're thinking about desire, longing, and advertising, here are a few interesting links relating to the psychological and sociological aspects of that greatest of human mysteries:
Regina Barreca, PhD. takes a funny, candid look at the similarities between her desires to be popular and her desire to be a good writer in Crushes, Boys, Longing and Telephones, an entry for her blog Snow White Doesn't Live Here Anymore on Psychology Today.
Dr. Shahid Athar, a leading Sufi social scientist, specializes in poetic and scientifically rigorous explorations of the psychological dimensions of religious longing. His article "Human Longing for Spirituality" in Sufism Journal is willing to ask some big, messy questions in looking at the motivations behind such Sufi luminaries as Rumi and Hafiz.
What are the similarities between desire, longing, and addiction? In Location and Longing: The Nicotine Craving Experience in Virtual Reality, researchers from the University of Texas back up a central concept behind YJGM: people are people, with their whole personalities and constellations of desire, whether online or off.
One of Nick's most highly recommended books is At The Root of This Longing: Reconciling A Spiritual Hunger and a Feminist Thirst by Carol Lee Flinders. Flinders tenderly and aggressively mines the second wave of feminist theory, the spread of Buddhism in America, and the Jung-influenced mythopoetic psychology movement to illustrate the common desires that drive people to wage inner and outer revolutions.
These days, one can't think about the intersection of advertising and psychology without evoking the brilliant AMC series Mad Men. On AMC's Mad Men discussion board, a brilliant and lively conversation about the psychology behind the characters and the campaigns they wage has been going on for several seasons. Also worth a read: Psychology Today asks the tough question why weren't the Mad Men depressed? and finds that it may have simply been a sign of the times. Is longing for consumer goods a symptom of the culture we live in, too?
Good research should certainly answer questions. However, it also provides a jumping-off point for discussion about the larger meaning behind the findings. As we share some of the findings from our research into the motivators behind consumer behavior, we hope that it'll spark you as a YJGM user to think about the role of longing and desire - online and off. So, what are you waiting for? Help us in our research and take the survey!
Brilliant, poignant illustration from Being Lady Lucy - check out beingll.com